Memberships in the financial services sector grew 7% since the last census to 34 million.

In all, the 2015 Colloquy Loyalty Census delivers insights on loyalty programmes in the following sectors: retail, financial services, coalition programmes and travel/gaming/dining/entertainment/other.

For the first time since Colloquy began tracking Canadian programmes, the membership numbers improved in every economic sector covered in the census Canada’s two leading coalition loyalty programmes posted 4% overall growth, with Aeroplan rising 9% and Air Miles gaining 2%.

This, along with expanding loyalty programmes at Canadian Tire and SCENE, among others, will contribute to further membership growth in retail.” “We expect Canadian businesses to compete with these new entrants by matching their value propositions. consumers held 3.3 billion memberships in retail, financial services, travel, and other customer loyalty programs. “Target is leaving Canada but US-based DSW and Nordstrom are expanding their footprint in this market and could become resources of membership growth,” said Jeff Berry, Colloquy research director and author of the census report. According to a 2015 Colloquy Loyalty Census: In 2015, U.S.

The 2015 report further shows the retail sector continues to dominate Canada’s loyalty landscape, accounting for 48% of total memberships, up slightly from 46% in 2013. Just because someone signs up for your loyalty program, it doesnt mean they will ever do business with you again, at least in the. Retailers grew membership lists by 12% to a total of 62 million members. The latest biennial report on the scope of Canadian customer rewards programmes reveals that among the various economic sectors analysed, retailers recorded the largest jump in memberships compared with 2013. Journal of Consumer Marketing Emerald Publishing Canadian consumers hold 130 million memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows – an 8% increase over the number of memberships reported in Colloquy’s previous census study in 2013.Ĭolloquy’s 2015 census results represent a reverse of the downturn in loyalty fortunes revealed in the 2013 census, which found that Canadian loyalty memberships actually declined 0.6% compared with 2011. Originality/value – The article provides proprietary business‐to‐business research on the size and scope of the US loyalty marketing industry. Smart enrollment strategies should suggest a finite population of best or highest potential spenders.

Low active participation rates signal that millions of customer files in a database do not signify a successful loyalty strategy. Fat membership roles may look good in a press release, but active loyalty program members are the only members who count.” Practical implications – The loyalty marketing industry has experienced significant growth. Does the participation data mean the loyalty empire has reached a saturation point? The response from COLLOQUY experts: “Loyalty memberships are flying dangerously high. The census results raise a major question. consumers hold 3.8 billion memberships in customer loyalty programs, and that memberhip growth has slowed to 15 percent compared to the 26 percent growth-rate achieved in the 2015 Census. In a key finding, the COLLOQUY census shows that “active participation” in loyalty programs is a blended average of 39.5 percent across all sectors analyzed, a number that COLLOQUY experts characterized as “dismal.” Of the 12 programs per average household, 4.7 yield active participation. The venerable COLLOQUY Loyalty Census is out again, which reveals that U.S. From travel, to groceries, to oil changes, there’s a loyalty program for just about everything these days.

household is enrolled in over 18 programs.

According to the Colloquy Loyalty Census, American families actively share in an average of. In fact, a recent poll by Synchrony Financial and Reuters found that 80 of Americans belong to some type of loyalty program, while a study from Colloquy Loyalty Census suggests the average U.S. COLLOQUY's benchmark‐setting measurement, based on a fourth‐quarter 2006 analysis of a dozen business sectors, reveals that the average US household belongs to 12 loyalty programs. American companies invest 1.2 billion annually in loyalty programs. Findings – US loyalty rewards program membership has reached 1.3 billion, according to COLLOQUY research that provides the first comprehensive census‐taking of loyalty marketing since the modern loyalty era began with frequent flyer incentives in 1981. Design/methodology/approach – The article provides a discussion on COLLOQUY's benchmark‐setting measurement. Purpose – This article aims to examine US loyalty marketing industry size and analyzes growth trends. The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry

Colloquy loyalty census